Fuji Flakes

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Have you ever wanted to eat your video-games? For breakfast? Now you can, with FUJI FLAKES!

Here’s a t-shirt I designed for Atari. The “fuji” in fuji flakes is handlettered and the “flakes” is written in the typeface that Atari’s logo is written in. Atari’s logo is referred to as the “fuji,” so that bowl full of fujis is what I like to call “Fuji Flakes.” Yes, Fuji Flakes are a breakfast cereal that are eaten with chopsticks. What of it? It’s my video-game breakfast invention and you’ll eat it how I tell you to eat it.



what i did

design, handlettering, concept

for

Atari

circa

2006, NYC